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are nouns or noun phrases indicating a candidate’s skill
set or qualifications as they pertain to the current job
of keywords for an Administrative Assistant might be:
- Typing 90 wpm
- Microsoft Word
- Microsoft Excel
- Phone Support
Accountant keywords might be:
- Tax Accounting
- General Ledger
- Profit and Loss Statements
Where to Find Keywords
Current and Previous Job Descriptions.
most positions, employees are given job descriptions.
Using these, pull out nouns or noun phrases of what
you do on a daily basis, so long as those tasks are still
relevant to your current job search.
Cull data from the Professional Experience and
Skill sections of your current or old resumes.
These daily duties will provide relevant and significant
keywords for your scannable resume.
are perhaps the most significant resource a candidate can
use. By dovetailing
past experience with required qualifications and skills,
a candidate is effectively targeting the new job, while
How to Use Them
you have two options:
- Create a keyword list for inclusion at the very
beginning of your resume.
keywords throughout your resume.
list at the beginning of your resume would read like this
(for a Senior Product Manager):
Marketing. Territory Growth.
Physician Rapport. Marketing Strategies. Budget Oversight.
Targeted Goals. Sales
Force Leadership. Problem Resolution. Market Data Analysis.
Sales Forecasting. Productivity Monitoring. Performance
Enhancement. Sales Representative Training. Product Launches.
Microsoft Office. Microsoft Outlook. Microsoft Excel. Master
of Arts in Marketing. Medical Doctor. Emergency Room Experience.
Zithromax. Diflucan. M.D. Bilingual. Spanish Fluency. English
in a Qualifications Summary would read like this (for a
Senior Product Manager):
effective Physician and Pharmaceutical Marketing Professional
with a strong background in maintaining standards of honesty
and integrity while mining new opportunities for territory
growth and market share. Easily establishes rapport with
physicians based on a background that includes a Master’s
Degree in Marketing, a Medical Degree, and emergency room
experience. Creative problem solver experienced in devising
new strategies for Zithromax and Diflucan to eliminate lost
sales to generic brands. Client-oriented with superb communication
and organizational skills in preparing successful marketing
strategies, overseeing budgets, and leading a sales force
towards targeted goals. Fluent in Spanish and English. Technically
proficient in Microsoft Office, including Word, Excel, and
the more closely your background matches the qualifications
of the new job, the more likely it is that you’ll be invited